Patricia Herrera, PMP

Patricia Herrera

Profile

Strategic product leader with a proven track record of translating executive strategy into actionable roadmaps, leading complex multi-million-dollar portfolios, and partnering with C-Suite, executive business leaders, and functional leaders to deliver measurable operational and financial outcomes.

Program and portfolio leadership requires me to think like a Product Strategist: defining outcomes, prioritizing investment, understanding customer/stakeholder needs, managing roadmaps, and driving cross-functional delivery.

Expertise spans enterprise product management, digital transformation, PMO governance, product management, organizational change, and cross-functional stakeholder leadership. Experience building and scaling high-performing teams across consulting, technology, higher education, and professional services industries.

Core Expertise

Product Strategy

Product vision, roadmap building, market positioning, demand strategy, product scaling, and lifecycle management across a $7M education portfolio spanning designations, certifications, and course offerings.

Portfolio Management

Portfolio health management, strategic alignment, and governance frameworks across 80+ concurrent engagements representing $150M+ in revenue, including establishing KPIs to drive performance visibility and accountability.

Stakeholder Management

Executive partnership, unified communication, complex negotiations, structured debate, and organizational transformation across global and matrix teams.

Digital Transformation

E-commerce platform modernization, cloud strategy, Salesforce implementation, and scaled SaaS adoption across B2B and B2C segments for $100M+ education portfolio.

Operational Excellence

Scalable process design, cost optimization, vendor management, and cross-functional alignment to drive efficiency and revenue growth.

Delivery Excellence

PMO governance, delivery methodology, blended resource modeling, and execution discipline to support enterprise-scale initiatives.

Experience

Senior Director, Product Management

Oct 2025 – Apr 2026

National Association of Realtors, Chicago, IL

  • Product Management: Transformed $7M fragmented portfolio of designations, certifications, and course offerings into a cohesive product management portfolio by applying PM discipline, market intelligence, and data-driven pricing strategies.
  • Product Governance: Established governance structure and operational cadences to align education offerings with member demand, drive product performance accountability, and unlock new revenue and growth opportunities through expanded delivery channels.
  • Demand Strategy: Led development of product vision, market positioning, and value proposition including evaluation of existing offerings to recommend strategic investments, modernization, consolidation, or sunsetting decisions based on performance and organizational value.
  • Product Roadmap: Developed near-term delivery priorities and long-term innovation initiatives, overseeing the full product lifecycle from concept through launch, adoption, performance measurement, and continuous iteration.
  • People Management: Hired, coached, mentored a cross-functional team of Product Managers, Market Analyst, Instructional Designers, and functional support resources for NAR Center for Realtor Development.
  • Education Partnerships: Served as senior leader in building relationships across education partners internal to the organization, state and local associations, brokers, and affiliates.

Senior Program Manager, Ecommerce Portfolio

Jul 2023 – Jul 2025

Harvard Medical School, Boston, MA

  • Ecommerce Product Transformation:Established single instance to unify B2C learner and B2B enterprise storefronts while managing complexity of dual-channel operations.
  • Operational Scalability: Transformed end-to-end learner journey and e-commerce experience by standing up catalog, checkout, and payments, then seamlessly transitioning to streamlined admissions intake, self-service onboarding, and enrollment management in SF Experience Cloud.
  • Conversion Acceleration: Delivered 10% conversion lift (Q1 post-launch) for B2C and B2B while reducing friction and accelerating time from awareness to enrollment.
  • Marketing Optimization: Partnered with product, marketing, finance, and legal to optimize pricing, packaging, and the B2B contracting and checkout flow, improving enrollment velocity and reducing friction for B2C buyers.
  • Roadmap Management: Developed the roadmap and cross-functional delivery across product, engineering, marketing, and operations to launch and scale online offerings for B2B and B2C segments.

Senior Portfolio Manager, AWS ProServe

Feb 2020 – Jun 2023

Amazon Web Services, Chicago, IL

  • Strategic Portfolio Health Management:Advisory for 80+ engagements representing ~$150M in revenue and targeting $180M in bookings
  • Sales Growth Acceleration:Achieved a 20% year-over-year increase in sales velocity by streamlining a fragmented contracting process into harmonized workflows accelerating time-to-revenue.
  • Stakeholder Management:Led cross-functional partnerships with Sales, Partner Management, Solution Delivery, and Ops to create unified strategic alignment to strengthen renewal and expansion positioning.

Senior Program Manager, Corporate Solutions

Jan 2015 – Mar 2017

JLL, Chicago, IL

  • Global Transformation: Led $23M enterprise initiative to modernize corporate real estate technology and data infrastructure, replacing core systems for lease administration, facilities, and vendor management while establishing a global BI platform, data governance framework, and COE, managing blended resource demand model spanning business and IT.
  • Org Transformation: Restructured the program staffing model into specialized operational roles and centralized user admin across multiple 3rd Party platforms reducing project spend by 10% while providing executive governance and risk oversight to C-suite.

Consulting & Contracting Experience

2000 – 2015

Slalom Consulting, Accenture, TEKsystems

  • Senior Engagement Manager (TEKsystems): Product vision and roadmap for enterprise governance; cross-functional stakeholder leadership
  • Management Consultant (Slalom): Change management lead for MillerCoors joint venture; program manager for Motorola global call center transformation
  • Management Consultant (Accenture): Led enterprise finance initiatives, change management, and global development coordination

Education & Certifications

Project Management Professional (PMP)

Project Management Institute (PMI) • Jun 2018

Authorized Training Partner Instructor (ATP-I)

PMI • Jul 2023 • Teaching PMP prep and program management courses

B.S., Information Systems

DePaul University, Chicago, IL

Methodologies & Tech Skills

Agile Methodology PML PMLC Product Management Program Management Portfolio Management Change Management People Management Mentoring PMO Governance Smartsheet JIRA Confluence

Get in Touch

If you are seeking a strategic leader with a proven track record in product and program management, I would welcome the opportunity to discuss how my experience and skills can contribute to your organization's success.

I am based in Playa Vista, CA and prefer in-office or hybrid opportunities with travel.